Dato Sri Najib Razak Upon Taking Media Essay

Dato Sri Najib Razak Upon Taking Media Essay 1 Malaysia concept was unveiled by the incumbent Prime Minister, DatoSri Najib Razak upon taking office on 3rd April 2009. The goals to present this policy is to unite the nation, to form the equity in the economic dimension, enhance the social cohesion and also make sure the people live in harmony and peace between different races (1 Malaysia.com , 2009). According to the Malaysias Prime Minister Najib Tun Abdul Razak, Satu Malaysia means the mutual respect between the different races in Malaysia and also to contribute to the success of vision 2020. According to the research done by the Merdeka Centre for Opinion Research, conducted from 19 June 2012 until the 1st of July, there are over 75% of Malaysian aware to this policy with 23% of people agree that it help to promote the unity among races and 18% of people think One Malaysia concept is about the equitable among the different races in nation. Besides, this survey shows that 46% respondents agreed the One Malaysia policy would be able to achieve the objectives, the rest are not agree with it, which mean there are over 50% of respondent are not even aware and understand about the policy. The survey proved the majority of respondent felt that the government has successfully creating awareness on the Satu Malaysia concept among the nation, but this concept is not completely accepted by all the Malaysians. As we know, mainstream media used by government to create awareness on the One Malaysia concept, and used on enhance the acceptance of the concept by the citizen of Malaysia. Mainstream media plays an important role to give information, report news and educate the audience about government policies, especially in the pluralism society like Malaysia. Mainstream media do not differentiate between our citizens on the basis of their background or ethnic origin, the media mostly deliver the message in the different languages like Bahasa Malaysia, Chinese, Tamil and English. For example, there are different channels in mainstream TV channels to broadcast the news programs with different languages, even the One Malaysia programs also have different version of languages. This is to make sure all the citizens can receive the information that they can easily to understand. The mainstream media in Malaysia like RTM, Media Prima and Bernama are controlled by government, and the alternative media like MalaysiaKini and The Insider are the popular news site to report the unvarnished news and event in Malaysia. Athough the alternative media occupy the small section of media in Malaysia, it still have a lots of audience an supporter compare to the mainstream media. Mainstream media used to promote the One Malaysia concept, for example the newspaper as tools to publish Malaysian government propaganda. Every day, there are many newspapers published mainly in Bahasa Malaysia, Chinese, Tamil and English, most of them are government-controlled. Mainstream newspaper report on every stunts of the One Malaysia policy and emphasis only on the benefit of the concept and projects, it never reveal or focus on the negative side of the policy. For example One Malaysia store, one of the project by KARISMA. When the project was finally launched, the mainstream newspaper mostly report on how the 1M store can benefit to citizen and set it as headline or give the news a wide space in layout, but when the criticism arise because of the low quality of One Malaysias products, newspaper only publish out the news with small space or never appear. It shows the mainstream media are partial and only shows what they want to show and filtered the important information befo re publish out. Another example like RTM, local television channels licensed to broadcast in Malaysia, it used by government to promote the policy too. TV station will broadcast the video clips about One Malaysia concept, for example the one Malaysias advertisement. For every important day like Merdekas Day, TV will Keep showing the One Malaysia Merdeka advertisement and Satu Malaysia theme song to make a strong impressive on the audience. Besides, mainstream media will report about the major event of 1 Malaysia that happen in town, for example the Sitiawans Chinese New year Open House. This CNY event was live broadcasted through RTM1, and it successfully gets a wide coverage in Malaysia and even the reporter of CCTV from China attended to make a live report. This event is for the CNY celebration and help to foster unity among the various races in Malaysia, by showing this event on TV, it help to promote the One Malaysia concept and also to gain support from the chinese community, so that the One Ma laysia concept can be widely accepted in nation. Nowadays, mainstream media especially free to air TV channels and radio station now losing a large numbers of audiences and readers, the credibility of mainstream media was suspected. People will not totally accept the messages of mainstream media before verify the facts through online. Most Malaysians are now become more polite and wiser to distinguish the facts, people start to search information through online, and they verify and confirm the facts before accepting the truth. One of the hot topics was the censored news of Bersih 3.0 on 28th April 2012. The British Broadcasting Corporation (BBC) and ASTRO (Malaysian pay TV station) broadcasted the two different version of news, the BBCs original broadcast been censored and the interview of the respondent about Bersih 3.0 filtered by Astro. This video clip will not appear on the mainstream media channels like RTM1. Astro is not government-owned media, but it is indirectly control by the government. This shows that most of the media in Malaysia have no freedom, the reporting is not true and be biased towards one side which is the dominant group. In my own opinion, although the mainstream media occupy most of the media space in Malaysia, it is not powerful enough to change people mind and influence on the behavior of citizens, this probably because of the distortion of truth and biasness of mainstream media. Nowadays, more and more people start to voice out and express themselves in cyberspace. It shows the influential power of social networking sites. The example of social networking sites like facebook, blog, twitter and YouTube are now becoming the source to get news and information, especially the unvarnished news. Most people said that the mainstream media tell lies and partial, they rather believe the alternative media instead of biased reporting. According to the limited effects theory by Lazarsfeld, media are not powerful enough to influence on individuals which is also known as limited effect perspective. He also claims that the heavy media users were the person whose advice was being held by others. Thus, the heavy media users will become the gatekeepers and opinion leaders. Opinion leaders used to advice the followers and this is later known as the two step flow. The Prime Minister in Malaysia, Dato Sri Najib Razak as the opinion leader and also a heavy media user, he created a website called 1Malaysia with a tagline The Personal Website of DatoSri Najib Razak to provide a place for open discussion and also to encourage the acceptance of One Malaysia concept by the citizens of Malaysia. The website now become one of the mainstream media in Malaysia, it always shows on the top of Google page for the keywords One Malaysia. He understands the influential power of internet, and also the less popular of mainstream media, he started to take part in social networking sites like Twitter, Facebook and blog, all of these sites have gathered over millions of followers. Our Prime Minister act as the opinion leader not only for the real life but also in the cyberspace, this is one of the ways he used to promote the One Malaysia concept and influence his followers. This is known as two step flow. The message about One Malaysia concept share from mainstrea m media in Malaysia can easily reach to audience but this does not mean the mainstream media can influence people to accept the policy, the most influential things is the idea of opinion leader instead of mainstream media . Another example like the critic or commenter who bombard the biasness of mainstream media will be viewed as the nation hero and opinion leader, for example Namwee. He has a huge of followers on facebook, he act as the opinion leader to critic the biasness of media and also the BN politicians. His opinion could influence his followers because people craving of hearing the actual truth about the government leaders and policies. According to Lazarsfeld, media rarely had power to change people mind because it is almost always mediated by the individual differences. Individual influences in psychological make ups cause media influence to vary from person to person. Everyone has different ideas, mainstream media only can deliver the messages or information of One Malaysia concept to the citizens but not powerful enough to influence people decision, and make people accept to the concept. This is because audiences have the right to choose what to expose, this is known as selective process. The selective process, information that is inconsistent with a person already held attitudes will create psychological discomfort or cognitive dissonance. People generally work to keep their knowledge of themselves and their knowledge of the world somewhat consistent via selective processes. People tend to avoid the cognitive dissonance after made a decision. Thus people will avoid the facts that can prove the decision was wrong, so the more potential dissonance, the more we tend to avoid. People will denial and pretend that they never seen the evidence. Because of people have right to choose what to expose in mainstream medias messages, the One Malaysia concept cannot be completely accepted by the citizens. The mainstream media in Malaysia keep promoting the concept, but this policy might not the ideal policy to some of the citizens, they can choose to deny the message or choose to remember some part of the concept they like. In the selective process, there are three form of selecti vity, for example the selective exposure, selective retention and also the selective retention. Selective exposure, people tend to expose themselves to information that same to their pre-existing attitudes and belief. For example, the mainstream TV station RTM1 broadcast the One Malaysia program, audiences can choose not to watch the program and switch to another channels if they dont agree with the concept or not interested to the information. This is because they obey to their subconscious and dont want to change the pre-existing belief. Selective retention, people tend to remember the best and interested messages that are most meaningful to them. For example, the mainstream media keep showing the benefit of One Malaysias projects, the IPT students only choose to remember the stunts of One Malaysia Siswa Card (KADS1M), because this project is benefit to them and help them to reduce the daily cost of living, they only pay attention and accept the message that can fulfill their demands. Selective perception, people will change the meaning of messages so that they become consistent with pre-existing attitudes and belief. For example, When media shows the advertisement of 1Malaysia store and promote the products, audience will think purchasing 1Mproduct is a stupid action because in their pre-existing belief One Malaysia products are low quality and they never consider to purchase those products. These three forms of selectivity show media cannot control how audience think, how audience act and even accept to the One Malaysia concept. The ways the mainstream media are used to promote the acceptance of the One Malaysia concept successfully creating awareness among the Malaysian, but this does not mean that people are completely admit the concept and support the idea of the policy. As we all know, the mainstream media actually under controlled by the dominant group, the government and The Barisan National. No one dare to eject or deny the government policy, they remain silence since they have no freedom to speak out the idea, and they scare to bear the consequences of against government so they choose to admit it, for example the preventive detention law. So people remain silence because they think their views are in minority but in fact there is no one to speak out their opinion. According to the Spiral of Silence theory by Neumann (1974), a people view control the public scene and others disappeared from the public awareness as it adherents became silent. People fear of being isolation and know what actions and be haviors should take to avoid their likelihood of being socially isolated. For example, some people tend to keep their negative opinion toward the government policy to themselves when they think they are in the minority. This context is called Spiral of Silence. In conclusion, mainstream media in Malaysia are not powerful enough to change people mind, but it do have certain influence. Therefore, under the assumption of the two step flow process, selective process, and the Spiral of Silence theory, the messages of the mainstream media would not be able to reach the citizen directly. Thus, the effect of the mainstream media in Malaysia is considered as limited effect. In my opinion, the government has successfully creating awareness on the policy among the citizens of Malaysia through the mainstream media, but not the acceptance of the concept. The completely acceptance of the concept among nation might happen if there is no partial and biased information from the mainstream media, if media are more control by the dominant group, the less trust of Malaysias citizens can give to the mainstream media.

Bring Back Flogging †Essay Essay

In the essay â€Å"Bring Back Flogging,† the author Jeff Jacoby discusses the flaws of imprisonment, today’s punishment for criminals. Published in the Boston Globe in 1997, the essay’s purpose was not only to address the problems of locking up criminals, but also to suggest a hypothetical solution or alternative to a prison sentence. In order to completely understand Jacoby’s essay, â€Å"Bringing Back Flogging,† it is essential to analyze his thesis, purpose, methods or strategies, and persona beforehand Jacoby’s thesis is implied rather that explicit. He uses examples throughout his essay to imply that adopting the punishment Puritans used almost four-hundred years ago, flogging; meaning, being whipped or beaten, would be cheaper and more effective that putting criminals behind bars. â€Å"A humiliating and painful paddling can be applied to the rear..for a lot less than $30,000 [the price it costs per inmate each year] and prove a lot more than ten years’ worth of prison meals and lockdowns,† is one of the examples Jacoby uses to support his implied thesis. He also states in his very last paragraph, â€Å"Maybe we should Adopt a few,† referring to the humiliating sanctions the Puritans has back in the 1600’s. Jacoby introduces a theoretical solution for an alternative punishment for criminals as the purpose of this essay. He hopes to provoke question amongst his readers as to whether being whipped in public is more degrading then being caged. Jacoby is forcing his audience, the general public, to consider his idea of bringing back flogging as a reformed punishment for some of the thousands of criminals. He does recognize that there is a difference in the crimes that are being committed, violent and non-violent, meaning there is a need for more than one type of punishment. Jacoby uses several methods in his writing to help support his thesis. first, he uses historical facts. in his introduction he descriptively describes the different punishment cases in Boston during the 1600’s to give the reader an idea of what was going on four-hundred years ago. In one case he tells of how a man accused of adultery was’†¦sentenced to twenty-five lashes† and later the word â€Å"adultery†burned in all capitals into his chest in plain view of the public for means not only to hurt this man, but to humiliate him.  Statements similar to this are made to catch the reader’s attention as Jacoby certainly accomplished in the first paragraph of his essay. Jacoby utilizes such vivid cases for a reference to the reader of what the punishments were like in the 1600’s,a time period relevant to his solution Another method Jacoby uses in his essay is statistics. These statistics reveal fallacies in the U.S . criminal justice systems. â€Å"Fifty-eight percent of all murders do not result in a prison term.† He also includes the estimated cost of each inmate per year, which is thirty thousand dollars. These statistics are appropriate in that they help support Jacoby’s idea that imprisonment should not be an all purpose punishment including violent and non-violent crimes in â€Å"Bring Back Flogging,† Jacoby takes a serious stance towards his audience. He first presents historical facts, then follows with statistics in an easily understood manner. As the essay progresses he begins to ridicule on the U.S court systems. Jacoby points out the many fallacies in the way criminals are punished here in the United States. He uses examples and statistics to validate his argument. Overall, Jacoby takes an affective approach to grab the readers attention by making them think, question and feel. Jacoby’s point is a strong, his essay isn’t about reinstating flogging, but more so a closer look at the prison system and the injustices behind it, and suggesting a strong and drastic change is necessary.

The Secret of Persuasive Essay Wine Topics Nobody Is Talking About

The Secret of Persuasive Essay Wine Topics Nobody Is Talking About The Fight Against Persuasive Essay Wine Topics State your primary argument explicitly. Students are accustomed to the fact which their professors give them with the assignment's topic. An argumentative paper is part of the persuasion. The significance of research in persuasive writing cannot be overstated. In such a scenario, a student must pick a suitable topic to write about. A student ought to keep in contact with the hottest trends and know which persuasive essay topics are related to sound convincing in regards to defending personal opinions. Textbooks are obsolete and ought to be replaced by iPads. Students need to be careful about posting on social networking. They should be allowed to pray in school. They should be paid for studying. Where to Find Persuasive Essay Wine Topics Put simply, the structure of the paper depends a good deal on the topic and the form of question you are needed to answer to. A detailed guide about how to compose a persuasive essay can be found on our site. Maybe you thought you learned more due to the internet format. If you've ever taken an on-line class, you understand how different it can be from a classic face-to-face course. Irrespective of how you take a look at wine, there's always something new for all to learn about wine. It is preferable to search online since it will save yourself a plenty of time. A History of Persuasive Essay Wine Topics Refuted There are several persuasive essay topics to select from to finish your high school or college assignment. Many students come online to discover persuasive essay topics for higher english simply to pick specific topics and begin writing about them. Often college students get into lots of stress to get the appropriate topic for the essay. The reader ought to take the author's side by the close of the reading. You still have to make an outstanding bit of writing. Good persuasive essay topics must be persuasive. Bear in mind a persuasive essay isn't the exact same as an argumentative essay. It is also known as the argument essay. So, the best method to compose a terrific persuasive essay is to discover a theme you're acquainted with and wish to share your experience with the reader. Don't neglect to bring a strong hook at the beginning (introduction paragraph) and wind up with an impressive conclusion to earn the reader want to talk about the interesting persuasive essay topics of your pick. You should utilize APA reference tools to aid in writing your essay the right way or employ an expert essay writer that may write the essay employing the APA reference tools. A persuasive essay is a sort of academic assignment that explains a particular topic by trying to persuade the reader a particular point of view is more logical and valid. Just stick to the guidelines stated above, and you will be well on your way to writing a great persuasive essay. What You Can Do About Persuasive Essay Wine Topics Beginning in the Next 2 Minutes Additional alcoholic drinks (for instance, wine) could be an excellent topic for the creative activities themselves. It is common in the diets of many people. High usage of wine are related to health issues like high blood pressure, liv er cirrhosis, and lots of kinds of cancer. Contemplating the prospective issues that excessive usage of wine can cause, it's wise that measured be taken to guarantee moderate or no consumption in the slightest.

Good And Bad With Respect - 2979 Words

Abstract This paper will discuss the many issues, both good and bad with respect to how a leadership, transitional leadership style to be specific, can help support and/or hinder team development. The paper will present some of the factors that influence leadership and the effects that a transitional leadership can have on the overall development of team growth in the business sector. The method chosen is done in an effort to provide the reader with overall informative information on the subject matter and highlight the â€Å"pros† and â€Å"cons† of each question bringing this writer to the conclusion of findings pertaining to the topic material. Literature Review Most companies understand and are aware of the importance of leadership and the vital role it plays in the effectiveness and development of a company’s overall health and well-being. All businesses set out to be profitable otherwise the company would not exist. Competition has become increasingly advanced in today’s global business world and as a result, organizations must be the best they can be at all times. If they drop the ball it will most likely cost them in respect to the company’s bottom line. This is why it is important to have a solid leadership style in place. Leadership styles vary and each style serves a purpose. Deciding which style best will work for your business is imperative. For example, transactional leadership sets the base for required levels of performance while Transformational LeadershipShow MoreRelatedGood And Bad With Respect2979 Words   |  12 PagesAbstract This paper will discuss the many issues, both good and bad with respect to how a leadership, transitional leadership style to be specific, can help support and/or hinder team development. 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