Who really was Pocahontas Was she like the Indian Essay Example For Students

Who really was Pocahontas? Was she like the Indian Essay girl in the Disney movie, who saved her reservation? Yes and no. She was an Indian of the Algonquian Indians. Her father was Powhatan, the chief. Her original name, however was in fact, Matoaka. But Pocahontas mean playful, frolicsome little girl and so they nicknamed her that. The meeting and capturing of her acquaintance, and possible first love, John Smith, was in fact true. But, the saving of him may be as made up and make believe as the movie. Many people speculate the authenticity of the execution and salvation story, told by Smith. Supposedly, Smiths Englishmen team landed in Jamestown, 12 miles from the Indian reservation. John Smith was captured and forced to stretch on two flat stones, then out of nowhere, and little Indian girl cam up and put herself on his body as to say, Kill me instead. We will write a custom essay on Who really was Pocahontas? Was she like the Indian specifically for you for only $16.38 $13.9/page Order now Weather this is true or not, it doesnt change the rest of her story. After the saved him, Smith and the Indians became friendly for the following year. Smith stayed in Jamestown, and Pocahontas visited him frequently. She carried messages from her father, and other Indians carried food, fur, and then traded hatchets and trinkets. After a while, Smiths relationship with the Powhatas worsened. Pocahontass visits started to lessen, and in 1806, Smith was injured, and had to go back to England. Pocahontas went on with her life though, she married an Indian Pryvate Captyne named Kocoum in 1610. Although in 1614, she fell in love with an Englishman, John Rolfe. They married and she got baptized. They went to London with a man named Sir Thomas Dale, and a dozen other Indians. She was presented to King James I, and all of the royal family. John Smith, the man who she had not seen in eight years, was also in London at the time. They met, and talked about the past, but at first she couldnt speak, she was overcome with emotion. This was their last meeting.After 6 months, Ralf and his family wanted to go back to Virginia, but unfortunately, Pocahontas didnt make it. She was ill from pneumonia. Pocahontas affected society, she was a compassionate girl, and saw to it that the colonists got food. She was also known to have saved lives of certain colonists. John Smith wrote that Pocohontas was the instrument to pursurve this colony from death, famine and utter confusion. I would consider her to be a hero to the lives she saved, and a role model for someone who helps out someone without asking for anything back. She doesnt really affect us today, unless you know about her, and when you do, your outlook and accomplishments with life seems so little compared to her great achievements. I have learned a lot from reading about her, and her life. I have learned that she was a REAL person, and not some little Indian girl in love with a strong, Englishman, like the movie. She is said to be an enthusiastic young girl, a lot like me, and she is respected for that. I respect her for her compassion and heart, and I think everyone should, because behind that love story, there is a honest, innocent, loving woman.

The Relationship Between Sport And Tourism Tourism Essay Essays

The Relationship Between Sport And Tourism Tourism Essay Essays The Relationship Between Sport And Tourism Tourism Essay Essay The Relationship Between Sport And Tourism Tourism Essay Essay But most of all travel programs are made to develop an country non sufficiently focused on the development of local human resources. That is progressively isolated from the human resources of touristry development is carried out due to their inability to execute. Tourism impact member or a important impact on society, peculiarly to local occupants, before keeping an event should take into history the effects of these events on economic and socio-cultural community. Among the benefits of hosting the event of certain persons. Example of hotel and resort operators, nutrient and drink concern and trade sellers. When the athleticss held their additions from the gross revenues will increase because many tourers would come to see store. In add-on they can advance interesting merchandises that have non been promoted by the trader another trader. This will give chances to people to happen out their gross revenues consequences and the stableness of the economic system rose due to foreign currency exchange rates and therefore can increase the balance of payments. With the returns from the authorities to bring forth economic net income from the reaching of a big population. The function of the touristry event of the obvious facets of the development of a touristry finish. Forming events for local causes many to take the enterprise to venture into concern little or open the endowment of the persons that had been extinguished in the ego. In add-on to advancing touristry events for local communities to prosecute in commercial concerns such as keepsake. Making a traditional nutrient that we can demo it to tourers tourers who are interested in seeking the nutrient. It is clearly apparent to the tourers who have non been seeking to eat that is non in their state. For them there is a pride in themselves and function as a memory. Organization of events events to promote international investors to put in a finish. Because investors are interested in spread outing income, because the finish has the possible to be developed or the capacity to be developed for the occupants of flax and high member to investors that they are so moneymaking for-profit concern in the hereafter. This was apparent in 1990 ; the touristry development plan is increasing consciousness of its importance to the state because the bing strategic touristry events planned for the Province of Novel Scotia ( Get, 1997 ) . Travel the international-class featuring event to profit many local communities due to widespread support from the international. To acquire a response from the tourers they must play a cardinal function in pulling tourers to an tourer potency of featuring events and athleticss equipment in order to finish attractive to tourers. With the attempts of the athletics can better the economic system. Because the demands and demands of tourers should be introduced for athletics activities or bundles that are appropriate to the mark market. Sports and touristry intertwined as an of import subject since 1998, so that in 1999.Infrastructure building and the reaching of more voluntaries to assist the economic system in the part and to cut down the cost of development. A sum of four 20 two per centum of the touristry events around the universe are athleticss Sports Tourism International Council on tahun1994. For a underdeveloped state hosting the event is an chance to assist advance economic growing and societal development and heighten the cooperation between many states. Sports touristry funded from the company the international corporations that maintain high criterions of corporate administration is good concern is really of import to assist beef up the trade name for the organisation or a brotherhood every bit good as to heighten a healthy civilization of corporate duty. Recommended the undermentioned steps to be implemented to construct the assurance of investors is bettering transparence and regulative environment, In add-on to assisting the industry to make regulations that increase the consistence of authorities policies to better the airing of economic information. In the disposal of athleticss touristry is good non merely a corporate organic structure of jurisprudence abiding, but happening the right ethical blessing. Therefore, companies need to do the coverage of a State capable of development as an attempt to better the administration of a good concern to heighten the economic system of the state. There are a few factors that lead to positions of local communities on touristry activities is of import is that local communities have a connexion and relationship of the foreign tourers. When travellers receive good intervention from the local, it will hold a positive impact on the satisfaction of tourers who visit. Local community is the beginning of the taxpayer and straight benefits the authorities. Because the income earned from the tourers to give a clear betterment or impact the economic system. In add-on, a State can cut down the load on any society when the economic system becomes more member benefits. In decision, athleticss touristry continues to be the focal point of foreign investors in the hereafter due to political stableness and execution of business-friendly environment of inspiration. In add-on to works theoretical account to pull investors because of differences are rare. This is decidedly athleticss touristry to give consequence to the good illustration of a good exchange of tourers to hike the economic system of the state and improved the degree of good and Development. Therefore the authorities should be is smart design of the first set before running the athletics is non valid for the jobs of the tourers. For their reaching to give a point of pride for them, peculiarly Olympic athletics. ( 991 Wordss )

Learn the Spanish Abbreviations You Should Know

Learn the Spanish Abbreviations You Should Know Spanish has dozens of abbreviations, and theyre common in both formal and informal writing. Differences Between Abbreviations in English and Spanish Unlike in English, where most abbreviations are capitalized, many Spanish abbreviations are not. Generally, abbreviations that are capitalized are personal titles (such as Sr. and Dr., even though the words themselves are not capitalized when spelled out) and those derived from proper nouns. But there are exceptions. Note also that, as in English, some abbreviations are used with or without periods varying with the style of writer or publication. The points of the compass usually arent abbreviated in running text. List of Spanish Abbreviations Here are the most common Spanish abbreviations. This list is far from complete, as Spanish has hundreds of abbreviations. Among those not listed here are those that are common in only one country, including acronyms for government agencies such as JUJEM for Junta de Jefes del Estado Mayor, the Spanish Joint Chiefs of Staff. This list shows the Spanish abbreviation in boldface, the Spanish meaning and the corresponding English abbreviation or translation. A/A - a la atencià ³n - to the attentiona.C., a. de C., a.J.C., a. de J.C. - antes de Cristo, antes de Jesucristo - B.C. (before Christ), BCE (before Common Era)a. m. - antes del mediodà ­a - a.m. (before noon)apdo. - apartado postal - P.O. Boxaprox. - aproximadamente - approximatelyAv., Avda. - avenida - Ave. (avenue, in addresses)Bs. As. - Buenos Aires - Buenos Airescap.o - capà ­tulo - chapterc.c. - centà ­metros cà ºbicos - c.c. (cubic centimeters)Cà ­a - compaà ±Ãƒ ­a - Co. (company)cm - centà ­metros - cm. (centimeters)c/u - cada uno - apieceD. - don - SirDa. - doà ±a - Madamd.C., d. de C., d.J.C., d. de J.C. - despuà ©s de Cristo, despuà ©s de Jesucristo - A.D. (anno domini), CE (Common Era)dna. - docena - dozenDr., Dra. - doctor, doctora - Dr.E - este (punto cardinal) - E (east)EE. UU. - Estados Unidos - U.S.esq. - esquina - street corneretc. - etcà ©tera - etc.f.c., F.C. - ferrocarril - R.R. (railroad)FF. AA. - fuerzas armadas - armed forcesGob. - gobierno - Gov.Gral. - general - Gen. (military title)h. - hora - hour Ing. - ingeniero - engineerkg - kilogramos - kg (kilograms)km/h - kilà ³metros por hora - kilometers per hourl - litros - litersLic. - licenciado - attorneym - metros - metersmm - milà ­metros - millimetersm.n. - moneda nacional - sometimes used to distinguish the national currency from others, especially in areas used by foreign touristsms. - manuscrito - manuscriptN - norte - N (north)no., nà ºm. - nà ºmero - No. (number)O - oeste - W (west)OEA - Organizacià ³n de Estados Americanos - OAS (Organization of American States)ONU - Organizacià ³n de Naciones Unidas - UN (United Nations)OTAN - La Organizacià ³n del Tratado Atlntico Norte - NATO (North Atlantic Treaty Organization)pg. - pgina - pageP.D. - postdata - P.S.Pdte., Pdta. - presidente (masculine), presidenta (feminine) - presidentp.ej. - por ejemplo - e.g. (for example)p. m. - post meridien - p.m. (after noon)Prof, Profa. - profesor, profesora - Professorq.e.p.d. - que en paz de scanse - R.I.P. (rest in peace)S - sur - S (south)S.A. - Sociedad Anà ³nima - Inc. S.L. - Sociedad Limitada - Ltd.Sr. - seà ±or - Mr.Sra. - seà ±ora - Mrs., Ms.Srta. - seà ±orita - Miss, Ms.s.s.s. - su seguro servidor - your faithful servant (used as a closing in correspondence)tel. - telà ©fono - telephoneUd., Vd., Uds., Vds. - usted, ustedes - youv. - và ©ase - go seevol. - volumen - vol. (volume)W.C. - water closet - bathroom, toilet Abbreviations for Ordinal Numbers Just as in English we might use a spelling such as 5th for fifth, Spanish speakers often abbreviate ordinal  numbers using the numerals themselves. A big difference in Spanish is that the abbreviations vary with gender. For example, octavo (eighth) is written as 8o if its masculine and 8a if its feminine. Such forms arent common for numbers above 10. Note that in masculine forms a superscripted zero is used rather than a degree symbol.

Final quizzes Coursework Example | Topics and Well Written Essays - 2500 words

Final quizzes - Coursework Example eacts to the presence of the bolus by initiating the process of swallowing by compressing the bolus and forces it down the esophagus, which is a 10 inches long muscular tube. Subsequently, this mass traverses behind the trachea, heart and passes through the diaphragm or muscular partition that separates the abdomen and the chest, and arrives in the stomach. The stomach is akin to a sack and it is situated in the upper abdomen, beneath the diaphragm. It has the capacity to expand sufficiently so that it can contain the food mass produced by chemical as well as mechanical processing. The small intestine is the site where the digested food is absorbed. It is a narrow twisted tube, with a 1 inch diameter and it occupies the major portion of the lower abdomen. It is 20 feet in length. It takes anywhere between three to six hours for the peristalsis process to move the food in the small intestine through the duodenum into the jejunum part of the small intestine and then into the ileum, which constitutes the final portion of the small intestine. During this process, bile is secreted, through the bile duct, into the small intestine. The aqueous unabsorbed undigested food is shifted by peristalsis and arrives in the large intestine, where it remains from 12 to 24 hours. This process of digestion is performed in a highly coordinated fashion, so that the body obtains nutrients and energy in the best possible manner (Digestive System). First, foods like meat, poultry and eggs should be cooked adequately. Special care should be taken to ensure that the internal portion of meat is thoroughly cooked, and it is recommended to use a thermometer for this purpose. Second, different foods should be stored separately, so as to prevent cross contamination. Utensils, cutting boards and hands should be thoroughly cleansed, if they have come into contact with poultry or raw meat. Other food items should on no account be touched if such cleansing has not been resorted to. Fourth,

Sisters in Law directed by Kim Longinotto and Florence Ayisi Movie Review

Sisters in Law directed by Kim Longinotto and Florence Ayisi - Movie Review Example The movie also uses characters to demonstrate social molestations that females undergo in the society. These include a girl child that has run away from physical molestation, a woman seeking a divorce from an abusive marriage and a teenage girl accusing a neighbor of rape. The two women championing for social justice within the community, also act as the sisters in law. One of them is a judge while the other is the uttermost Lady in the detective agency. They work together to inform, educate and advocate for the social good of the oppressed females. In the film, the end comes with justice served and the audience cheers and applauds happily. The main characters in the film include Vera Ngassa, the state prosecutor; Beatrice Ntuba, the court’s president; the physically abused six-year-old Manka; Amina, a married woman seeking divorce; and Sonita, a girl raped by her neighbor. In the contemporary world, social oppression is a major vice that limits freedom of expression and choice. The African culture still exhibits aspects of discrimination and a sense of subordination placed on female gender. The movie explores a real-life scenario of how action should be taken by the concerned authority to help in mitigating the extent of the vice. Its setting justifies the fact that women can rise beyond the societal odds to liberate their fellow female genders from the hands of the oppressive masculine. Particularly, the character of a child fleeing oppression from a senior relative attracts audience’s attention. It portrays a sense of helplessness and under-age abuse that goes to the extreme ends. From the character’s case, we notice that close family members and relatives are the immediate sources of societal child abuses in an African society.

The National Association for the Education of Young Children Essay Example for Free

The National Association for the Education of Young Children Essay The elementary school teacher decided to integrate reading and writing into geometry lessons to improve the scores of students. In particular, the students had to use the names of geometric objects as well as their other attributes to write the poems. The experiment has shown a significant improvement in geometry scores. Making children more involved with the task at hand and making tasks more interesting were the main reasons for improvement in scores. The author confirmed my personal belief that the children will only learn school subjects better if they are personally involved with them on some level. In this scenario, they liked writing poems because they thought the poems were fun. They gladly extended their knowledge of geometry to use it in their poems. However, geometry is a difficult subject to learn for many people, not just children. I suspect the main reason is because it seems to be boring. By making geometry fun, we can easily enhance our learning and make our learning sessions more productive. Having been a student myself for many years, I agree with the author that the first priority in learning should be placed on getting a person to be more involved with the task. The best way to do it is to make the task interesting. The author proves that even the most â€Å"boring† school subjects can become suddenly interesting if we will tie them to some interesting activity. This experiment sheds some light on how effective learning occurs. It seems as if the most effective learning takes place when we experiment with different ways of looking at things, and we try to extend our observations beyond what we normally see. This article plays a very important role in understanding the learning process in our brains.

The Debate Over the Origin of Modern Homo Sapiens Essay example -- Ant

The Debate Over the Origin of Modern Homo Sapiens There has been a great deal of heated debate for the last few decades about where modern Homo sapiens originated. From the battle grounds, two main theories emerged. One theory, labeled â€Å"Out-of-Africa† or â€Å"population replacement† explains that all modern Homo sapiens evolved from a common Homo erectus ancestor in Africa 100,000 years ago. The species began to spread and replace all other archaic human-like populations around 35,000 to 89,000 years ago. The rivaling opinion, entitled the â€Å"regional continuity† theory or â€Å"multiregional evolution† model refutes this theory and states modern humans evolved from various species of Homo erectus who interbred with others that lived in places such as Asia, Africa, and Europe. These scientists believe this theory would explain why there are differences among races around the world. As sound as the regional continuity theory appears, it seems to be slightly lacking in genetic support. It appears that most of the support of this theory depends on fossil record which is important information but not stable evidence. The Out-of-Africa theory relies on more than just fossil evidence but a combination of fossils and genetic studies. It is important to use this information as well as the fossil records because â€Å"various interpretations of the transition are possible if researchers concentrate on only fossil evidence, while the mtDNA studies more strongly support replacement†¦.the best approximation of the process still appears to be an African-based spread† (Nitecki and Nitecki, 1994). In a time where technology is becoming an integral part of society, it is easier to discover information that did not seem possible before. ... ...and Matthew Nitecki, eds. (1994). Origins of Anatomically Modern Humans. Plenum Press, New York. Noble, Ivan. (2001). Boost for ‘Out of Africa Theory [online]. BBC Available from: http://news.bbc.co.uk/1/hi/sci/tech/1323485.stm [Accessed 24 March 2001]. O’Hanlon, Larry. (2002). New Out-of-Africa Theory Unveiled [online]. News Brief Available from: http://dsc.discovery.com/news/briefs/20020225/eve.html [Accessed 1 April 2004]. Reuters. (2001). Scientists Challenge Evolution Theory [online]. ABC News Available from: http://abcnews.go.com/sections/scitech/DailyNews/evolution_ outofafrica010109.html [Accessed 24 March 2004]. Roach, John. (2002). Skull Fossil Challenges Out-of-Africa [online]. National Geographic News Available from: http://news.nationalgeographic.com/news/2002/07/0703_020704_georgianskull.html [Accessed 24 March 2004].

Answering The Call: Inspiration For Teachers

Where does the inspiration to teach well come from? How and why do we teachers keep going at a time in Ontario when we are so often depicted as public enemy number one? What is the motivation when funding for kids is considered such low priority, and testing them such a high one? The answer is quite simple. We know we make a difference. We know we are called to make a difference. Sure, the academics are important, but in the years after the children leave our classrooms, they won t remember the Cs or the Bs. What they'll remember is whether they felt loved in our classroom, whether they felt safe, and whether they felt God.Teacher Cadet Essay And that can make all the difference in the world. In 1986, I was 22 years old, immortal, and out to discover the world. I had just completed the first year of a two-year volunteer contract to teach mathematics in Africa. I was posted to an impoverished boarding school in Malawi, a sliver of a country in central Africa, with another Canadian teacher for a roommate. Unlike my roommate Janet, I was a novice teacher, still feeling my way through lessons, spending long hot nights planning and grading, while I listened to distant drums and nearby crickets. My job was fulfilling despite the overcrowded classrooms and 1920s British textbooks and by the end of the first year I was beginning to realize that job satisfaction was dependant on a lot more than my student s academic successes. Besides the new experiences in my community, the opportunities to travel were fantastic. It was near the end of one particular trip that I learned how important one teacher s influence can be. On this occasion Janet and I had been visiting the fabled Victoria Falls that Livingstone had so loved. We had been lucky enough to hook up at the end of our trip with some young American missionaries who were driving their new pick-up truck back from South Africa to their Malawian mission. They were in a hurry to get back as one of their number had just come down with malaria, and they were eager to have as big a company as possible. I was worried about accepting a lift in a vehicle with South African license plates. This was, after all, still the apartheid years, and Zambia had been bombed by the South African air force less than six months before our trip. I was afraid that the soldiers that manned the many roadblocks on our route might not. give us the chance to explain that none of us were actually from South Africa before they reacted. But there were going to be risks whether we accepted the lift or rode along the twisting pot-holed road in one the Zambian buses whose undercarriage was held together by chicken wire. Janet and I had already decided that avoiding adventure was neither possible nor always desirable. Nevertheless I tensed every time we came to one of the many military roadblocks that lined our route. At first all went well at the various stops. In the heat of an African afternoon, the soldiers were happy to do no more than a quick check of our apers and vehicle before retiring to the shade. We were actually beginning to enjoy the breathtaking views of the distant mountains, and close to the road, the sight of brilliant scarlet-leaved trees announcing a rainy season soon to come. Janet and I sat in the back of the pick-up for the entire journey and the breeze kept us cool as we covered our heads in the local cloth, or chitenge to prevent sunstroke. It wasn†t until we approached the last roadblock that the aggression I feared began to seem a reality. Right away we could tell things would be different. Even before we had completely stopped at the gate, a row of soldiers had risen and were facing us, rifles very much in evidence. As soon as we had braked completely, an officer walked angrily to the driver s side and ordered the three Americans out. Other soldiers gathered around, rifles in hand. Janet and I were frozen in the back unsure of what we should do. The Americans tried to explain that one of their company was too sick to stand, but the soldiers had no time for what they took to be excuses. The missionaries were pulled stumbling from the cab. Sitting in the back I could feel the adrenaline rushing as I recalled every orror story I had heard about travelers in Africa. The seven Germans who had disappeared on the Bulawayo-Victoria Falls road. The Canadian mother who had been strip-searched along with her two daughters by Zambian soldiers. I did not of course at this time remember that the anger Africans feel against foreigners is justified by decades of aggression and rule by outsiders. All I felt was panic as the yelling went on at the front, as one of the missionaries began to cry, as the soldiers voices became angrier, and as we waited, and waited, interminably in the back of that truck. One of the soldiers finally came around to Janet and me. We had taken out our passports and were nervously waiting. He demanded that we hand them over, then, as his gaze fell on their deep blue covers, his whole face changed. Canada? You re from Canada? he asked excitedly. We hardly knew what to answer. Do you know Father Leclerc? he went on. He taught me French in high school. He was such a good teacher. Is he a White Father? I asked tentatively, trying to control the shaking in my voice. Yes he is! answered our guard, delighted. Do you speak French? I told him I did, and, in what I was beginning to feel was some kind of wilight zone we exchanged a few words in French.. 3 Suddenly our attention was called back to the front of the truck. The sick missionary had begun to collapse and one of his friends put out a hand to steady him. We heard the slap of rifles going up and the yells of fear even before we turned and saw the panicked faces of the Americans. For a moment the tableau of m issionaries and soldiers stood frozen in the shimmering heat. I felt the ball of a scream stuck in my throat, but before I lost the struggle to control it, our new friend called out sharply to the other soldiers. I couldn t understand much of what he said but two words stood out again and again. Canada. And punzitzi, the word for teacher. After a moment the rifles slowly went down, and one of the soldiers gestured to the Americans to get back in the truck. They climbed slowly back into the cab as Janet and I held our breath. It didn t seem possible that we would get away so easily. But we did. When moments later we were headed on our way, and we had all finished a long shaky prayer of gratitude I remember wondering, as I still do today, if I could ever have the same effect on my students as that unknown teaching Father obviously had on his. That s what teaching is all about. Hoping that somewhere, somehow the children you have taught will grow up to make moral decisions in situations and places you can t even envision. We were lucky that that priest was Canadian like us. But even more, we were blessed that he was good at his vocation. Wherever he is, I thank him not just for that one brief moment in Zambia, but for the inspiration he has given me ever since.

Direct Marketing Essay

Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate straight to the customer, with advertising techniques that can include Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Direct marketing messages emphasize a focus on the customer, data, and accountability. Characteristics that distinguish direct marketing are: 1. Marketing messages are addressed directly to the customer and/or customers. Direct marketing relies on being able to address the members of a target market. Addressability comes in a variety of forms including email addresses, mobile phone numbers, Web browser cookies, fax numbers and postal addresses. 2. Direct marketing seeks to drive a specific â€Å"call to action.† For example, an advertisement may ask the prospect to call a freephone number or click on a link to a website. 3. Direct marketing emphasizes trackable, measurable responses from customers — regardless of medium. Direct marketing is practiced by businesses of all sizes — from the smallest start-up to the leaders on the Fortune 500. A well-executed direct advertising campaign can prove a positive return on investment by showing how many potential customers responded to a clear call-to-action. General advertising eschews calls-for-action in favor of messages that try to build prospects’ emotional awareness or engagement with a brand. Even well-designed general advertisements rarely can prove their impact on the organization’s bottom line. A recent study by the Direct Marketing Association reports that in 2010, marketers – commercial and nonprofit – spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2010, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs. Direct marketing is attractive to many marketers because its positive results can be measured directly. For example, if a marketer sends out 1,000 solicitations by mail and 100 respond to the promotion, the marketer can say with confidence that campaign led directly to 10% direct responses. This metric is known as the ‘response rate,’ and it is one of many clearly quantifiable success metrics employed by direct marketers. In contrast, general advertising uses indirect measurements, such as awareness or engagement, since there is no direct response from a consumer. Measurement of results is a fundamental element in successful direct marketing. The Internet has made it easier for marketing managers to measure the results of a campaign. This is often achieved by using a specific website landing page directly relating to the promotional material. A call to action will ask the customer to visit the landing page, and the effectiveness of the campaign can be measured by taking the number of promotional messages distributed (e.g., 1,000) and dividing it by the number of responses (people visiting the unique website page). Another way to measure the results is to compare the projected sales or generated leads for a given term with the actual sales or leads after a direct advertising campaign. While many marketers recognize the financial benefits of increasing targeted awareness, some direct marketing efforts using particular media have been criticized for generating poor quality leads, either due to poor message strategy or because of poorly compiled demographic databases. This poses a problem for marketers and consumers alike, as advertisers do not wish to waste money on communicating with consumers not interested in their products. Some of these concerns have been addressed by direct marketers by the use of individual â€Å"opt-out† lists, variable printing, and better-targeted list practices. Additionally, in order to avoid unwanted mailings, members of the marketing industry have established preference services that give customers more control over the marketing communications they receive in the mail. The term â€Å"junk mail,† referring to unsolicited commercial ads delivered via post office or directly deposited in consumers’ mail boxes, can be traced back to 1954. The term â€Å"spam,† meaning â€Å"unsolicited commercial e-mail,† can be traced back to March 31, 1993, although in its first few months it merely referred to inadvertently posting a message so many times on UseNet that the repetitions effectively drowned out the normal flow of conversation. To address the concerns of unwanted emails or spam, in 2003, The US Congress enacted the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act to curb unwanted email messages. Can-Spam gives recipients the ability to stop unwanted emails, and set out tough penalties for violations. Additionally, ISPs and email service providers have developed increasingly effective Email Filtering programs. These filters can interfere with the delivery of email marketing campaigns, even if the person has subscribed to receive them, as legitimate email marketing can possess the same hallmarks as spam. There are a range of email service providers that provide services for legitimate opt-in emailers to avoid being classified as spam. Consumers have expressed concerns about the privacy and environmental implications of direct marketing. In response to consumer demand and increasing business pressure to increase the effectiveness of reaching the right customer with direct marketing, companies specialize in targeted direct advertising to great effect, reducing advertising budget waste and increasing the effectiveness of delivering a marketing message with better geo-demography information, delivering the advertising message to only the customers interested in the product, service, or event on offer. Additionally, members of the advertising industry have been working to adopt stricter codes regarding online targeted advertising. Any medium that can be used to deliver a communication to a customer can be employed in direct marketing, including: Email Marketing Sending marketing messages through email or Emailmarketing is one of the most widely used direct-marketing methods. One reason for email marketing’s popularity is that it is relatively inexpensive to design, test, and send an email message. It also allows marketers to deliver messages around the clock, and to accurately measure responses. Online Tools With the expansion of digital technology and tools, direct marketing is increasingly taking place through online channels. Most online advertising is delivered to a focused group of customers and has a trackable response. * Display Ads are interactive ads that appear on the Web next to content on Web pages or Web services. Formats include static banners, pop ups, videos, and floating units. Customers can click on the ad to respond directly to the message or to find more detailed information. According to research by eMarketer, expenditures on online display ads rose 24.5% between 2010 and 2011. * Search: 49% of US spending on Internet ads goes to search, in which advertisers pay for prominent placement among listings in search engines whenever a potential customer enters a relevant search term, allowing ads to be delivered to customers based upon their already-indicated search criteria.This paid placement industry generates more than $10 billion dollars for search companies. Marketers also use search engine optimization to drive traffic to their sites. * Social Media Sites, such as Facebook and Twitter, also provide opportunities for direct marketers to communicate directly with customers by creating content to which customers can respond. Mobile Through mobile marketing, marketers engage with prospective customers and donors in an interactive manner through a mobile device or network, such as a cellphone, smartphone, or tablet. Types of mobile marketing messages include: SMS: (short message service) — marketing communications are sent in the form of text messages, also known as texting. MMS: (multi-media message service) — These messages use elements such as images, video, and audio; Mobile Applications: Smartphone-based mobile apps contain several types of messages. Push Notifications are direct messages sent to a user either automatically or as part of a campaign. They include transactional, marketing, geo-based, and more. Rich Push Notifications are full HTML Push Notifications. Mobile apps also contain Interactive ads that appear inside the mobile application or app; Location-Based Marketing: marketing messages delivered directly to a mobile device based on the user’s location; QR Codes (quick-response barcodes): This is a type of 2D barcode with an encoded link that can be accessed from a smartphone. This technology is increasingly being used for everything from special offers to product information. Mobile Banner Ads: Like standard banner ads for desktop Web pages but smaller to fit on mobile screens and run on the mobile content network Direct Mail The term â€Å"direct mail† is used to refer to communications sent to potential customers or donors via the postal service and other delivery services. Direct mail is sent to customers based on criteria such as age, income, location, profession, buying pattern, etc. Direct mail includes advertising circulars, catalogs, free-trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations delivered by mail to homes and businesses. Bulk mailings are a particularly popular method of promotion for businesses operating in the financial services, home computer, and travel and tourism industries. In many developed countries, direct mail represents such a significant amount of the total volume of mail that special rate classes have been established. In the United States and United Kingdom, for example, there are bulk mail rates that enable marketers to send mail at rates that are substantially lower than regular first-class rates. In order to qualify for these rates, marketers must format and sort the mail in particular ways – which reduces the handling (and therefore costs) required by the postal service. In the US, marketers send over 90 billion pieces of direct mail per year. Advertisers often refine direct mail practices into targeted mailing, in which mail is sent out following database analysis to select recipients considered most likely to respond positively. For example, a person who has demonstrated an interest in golf may receive direct mail for golf-related products or perhaps for goods and services that are appropriate for golfers. This use of database analysis is a type of database marketing. The United States Postal Service calls this form of mail â€Å"advertising mail† (admail for short). Telemarketing Another common form of direct marketing is telemarketing, in which marketers contact customers by phone. The primary benefit to businesses is increased lead generation, which helps businesses increase sales volume and customer base. The most successful telemarketing service providers focus on generating more â€Å"qualified† leads that have a higher probability of getting converted into actual sales. The National Do Not Call Registry was created in 2003 to offer consumers a choice whether to receive telemarketing calls at home. The FTC created the National Do Not Call Registry after a comprehensive review of the Telemarketing Sales Rule (TSR). The do-not-call provisions of the TSR cover any plan, program, or campaign to sell goods or services through interstate phone calls. The provisions do not cover calls from political organizations, charities, telephone surveyors, or companies with which a customer has an existing business relationship. Canada has its own National Do Not Call List (DNCL). In other countries it is voluntary, such as the New Zealand Name Removal Service. Voicemail Marketing Voicemail marketing emerged out of the market prevalence of personal voice mailboxes, and business voicemail systems. Voicemail marketing presented a cost effective means by which to reach people directly, by voice. Abuse of consumer marketing applications of voicemail marketing resulted in an abundance of â€Å"voice-spam,† and prompted many jurisdictions to pass laws regulating consumer voicemail marketing. More recently, businesses have utilized guided voicemail (an application where pre-recorded voicemails are guided by live callers) to accomplish personalized business-to-business marketing formerly reserved for telemarketing. Because guided voicemail is used to contact only businesses, it is exempt from Do Not Call regulations in place for other forms of voicemail marketing. Voicemail courier is a similar form of voicemail marketing with both business-to-business and business-to-consumer applications. Broadcast Faxing Broadcast faxing, in which faxes are sent to multiple recipients, is now less common than in the past. This is partly due to laws in the United States and elsewhere which regulate its use for consumer marketing. In 2005, President Bush signed into law S. 714, the Junk Fax Prevention Act of 2005 (JFPA), which allows marketers to send commercial faxes to those with whom they have an established business relationship (EBR), but imposes some new requirements. These requirements include providing an opt-out notice on the first page of faxes and establishing a system to accept opt-outs at any time of the day. Fax senders must begin complying with these new requirements, which are described in this fact sheet. Roughly 2% of direct marketers use fax, mostly for business-to-business marketing campaigns.[16] Also, due to the popularity of a variety of digital communication methods, the overall use of faxes is less than in the past. Couponing Couponing is used in print and digital media to elicit a response from the reader. An example is a coupon which the reader receives through the mail and takes to a store’s check-out counter to receive a discount. Digital Coupons: Manufacturers and retailers make coupons available online for electronic orders that can be downloaded and printed. Digital coupons are available on company websites, social media outlets, texts, and email alerts. There are an increasing number of mobile phone applications offering digital coupons for direct use. Daily Deal Sites offer local and online deals each day, and are becoming increasingly popular. Customers sign up to receive notice of discounts and offers, which are sent daily by email. Purchases are often made using a special coupon code or promotional code. The largest of these sites, Groupon, has over 83 million subscribers. Direct Response TV Direct marketing via television (commonly referred to as DRTV) has two basic forms: long form (usually half-hour or hour-long segments that explain a product in detail and are commonly referred to as infomercials) and short form, which refers to typical 30-second or 60-second commercials that ask viewers for an immediate response (typically to call a phone number on screen or go to a website). TV-response marketing — i.e. infomercials — can be considered a form of direct marketing, since responses are in the form of calls to telephone numbers given on-air. This allows marketers to reasonably conclude that the calls are due to a particular campaign, and enables them to obtain customers’ phone numbers as targets for telemarketing. One of the most famous DRTV commercials was for Ginsu Knives by Ginsu Products, Inc. of RI. Several aspects of ad, such as its use of adding items to the offer and the guarantee of satisfaction were much copied, and came to be considered part of the formula for success with short-form direct-response TV ads (DRTV) Direct Response Radio In direct response radio, ads contain a call to action with a specific tracking mechanism. Often, this tracking mechanism is a â€Å"call now† prompt with a toll-free phone number or a unique Web URL. Results of the ad can be tracked in terms of calls, orders, customers, leads, sales, revenue, and profits that result from the airing of those ads. Insert Media Another form of direct marketing, insert media are marketing materials that are inserted into other communications, such as a catalog, newspaper, magazine, package, or bill. Coop or shared mail, where marketing offers from several companies are delivered via a single envelope, is also considered insert media. Out-of-Home Out of home direct marketing refers to a wide array of media designed to reach the consumer outside the home, including transit, bus shelters, bus benches, aerials, airports, in-flight, in-store, movies, college campus/high schools, hotels, shopping malls, sport facilities, stadiums, taxis — that contain a call-to-action for the customer to respond. Direct Response Magazines and Newspapers Magazine and newspaper ads often include a direct response call-to-action, such as a toll-free number, a coupon redeemable at a brick-and-mortar store, or a QR code that can be scanned by a mobile device — these methods are all forms of direct marketing, because they elicit a direct and measurable action from the customer. Direct Selling Direct selling is the sale of products by face-to-face contact with the customer, either by having salespeople approach potential customers in person, or through indirect means such as Tupperware parties. Grassroots/Community Marketing The door-to-door distribution of flyers and leaflets within a local community is a business-to-consumer form of direct marketing used extensively by restaurants, fast food companies, and many other business focusing on a local catchment. Similar to direct mail marketing, this method is targeted purely by area and community, and costs a fraction of the amount of a mailshot, since it is not necessary to purchase stamps, envelopes, or address lists with the names of home occupants.

Biomechanics of sit to stand Essays

Biomechanics of sit to stand Essays Biomechanics of sit to stand Paper Biomechanics of sit to stand Paper The capability of moving from a sitting to a standing position is considered as an essential marker for functional independence (Gill et al., 1995) as well as a determinant for risk of falls (Campbell et al., 1989). Specific balance examinations have been designed to determine the agility of an individual in standing up from a sitting position.   The score system employed in these balance tests is based on the time it takes to achieve the sit-to-stand action and an individual receiving a low score translates to a difficulty in standing up from a sitting position. The action of standing up from a seated position is an intricate action that is associated with the shift from one stable position to another through the engagement of technically all the parts of the body except the feet.   Hence the simultaneous action of sitting and standing involves two major aspects in musculoskeletal control.   Firstly, voluntary movement of several parts of the body facilitate in the transformation of a posture from sitting to standing. Secondly, control of equilibrium is also involved in change in posture because there is a change in the body’s centre of gravity (Cacciatore et al., 2005).   Such displacement is associated with the center of gravity moving forward and backward alongside vertical motion.   Biomedical science has considered the entire mechanism of the coupled sitting and standing postures as a valuable standard in studying the principles behind the synchronization of posture and movement. Several reports have suggested the posture and movement are associated with elderly individuals hence investigators have studied anticipatory postural reactions during actions of the arms which are generally more slowly performed. The biomechanics of these postural reactions have also been investigated using a platform that was in constant motion and these studies shows variations in magnitude and timing of movement of body segments between healthy older individuals and young control subjects.   Research regarding the action of standing up among young subjects revealed the different stages of movement using kinetic and kinematic data.   Other research efforts described the influence of the trunk to the change in the center of gravity. It has been reported that the employment of a high seat and the facilitative use of hands for pushing results in a lowering of the torque in the hips and knee joints. The standing position involves balance control as well as variations in the speed in performing the act and termination restrictions with changes in the standing position.   It was observed that the center of gravity was controlled in a horizontal direction and this represents an essential factor in maintaining the dynamic balance while performing the movement.   Investigations regarding the succession of stages from the standing to the sitting position using force platform data revealed that the time involved in sitting down is longer than the time involved in standing up. Majority of research efforts on the biomechanics of sitting down and standing up aimed to analyze and evaluate the kinetics of the entire action in order to provide a better understanding of the phases of movement in relation to gravity.   It has been observed that each phase of the movement is distinct from each other.   Research studies were also designed to determine the effect of age of an individual on the movement kinetics. Such research efforts on age-related kinetics reported that critical role of foot position and the centre of velocity in regulating the stability once an individual gets off the seated position.   It has been suggested that the main kinetic mechanism involved in sitting and standing actions that differentiates young individuals from the elderly is the first step of standing up or the rising up from the seated position.   There are differences in the kinetics of standing up among elderly individuals.   The two stages of movement composed of standing up and sitting down have been well studied. Angular displacement of the trunk is an essential component of the actions of standing up and sitting down.   Also known as the to-and-fro action, the first position and mechanical settings of this action is influenced by the effect of gravity.   The trajectories of the acromion in the sagittal plane have provided the proof the similar forms are observed in both the seated and standing positions. The tranjectories of both positions actually do not change during the movement.   However, the trajectory of the trochanter varies with regards to the function of the movements, which in turn are influenced by gravity and the posture of the individual during each stage.   It has been observed that the angular displacement of the trunk during the seated and the standing positions remain the same, when analyzed with respect to the vertical axis.

Articulated Prepositions in Italian

Articulated Prepositions in Italian You’ve learned about prepositions like â€Å"a†, â€Å"di†, and â€Å"da†, but you’ve also been seeing ones that look like â€Å"al†, â€Å"del†, and â€Å"dal†. Are these the same prepositions, and if so, how do you know when to use them? These prepositions are called articulated prepositions, and they are formed when the simple preposition (like â€Å"su†) combines with a definite article (like â€Å"lo†), and form one word that looks like, â€Å"sullo†. Why Do Articulated Prepositions Exist? Despite the difficulty they add to all of the Italian grammar you have to learn, articulated prepositions are probably one of the reasons you like listening to Italian. They add a melodic flow to the language that makes Italian easier on the ears. What Do Articulated Prepositions Look Like? Below you’ll find a table with all of the articulated prepositions.   For example: Ho comprato delle uova. - I bought some eggs. Delle - di le Note: Pay particular attention to what happens when you combine the preposition â€Å"in† with a definite article as the form changes more dramatically than the others. Articulated Prepositions in Italian Definite Article A DI DA IN SU CON il al del dal nel sul col/con il lo allo dello dallo nello sullo con lo l all dell dall nell sull con l i ai dei dai nei sui coi/con i gli agli degli dagli negli sugli con gli la alla della dalla nella sulla con la l all dell dall nell sull con l le alle delle dalle nelle sulle con le Esempi: Vai al cinema? - You’re going to the movies?Vorrei tanto andare negli Stati Uniti! - I would really like to go to the United States!Ci sono tanti ristoranti sulla spiaggia. - There are a lot of restaurants on the beach.Uno dei miei amici mi ha consigliato di andare a Verona. Che ne pensi? - One of my friends advised that I go to Verona. What do you think?Mi piace leggere alla sera. - I like to read in the evening. Also, note that you only need to know how to change five of the seven prepositions into their articulated forms, with con typically only combining with il and i.   You never need to change â€Å"tra†, â€Å"fra† or â€Å"per†. When Do You Use Articulated Prepositions? When you do or do not use this form of prepositions can get tricky very quickly as there are often more exceptions than rules. However, there is one rule that tends to stay consistent. Typically, you would use articulated prepositions when the noun following whatever preposition you’re using requires an article, like â€Å"Che ore sono? - What time is it? → Sono le dieci. - It’s ten†. When you’re talking about time, the article is most likely needed. With that in mind, you would know to use an articulated preposition in this phrase: We’ll see each other at ten. → Ci vediamo alle dieci. Some expressions in Italian are also fixed and must include the articulated preposition, and you’ll often see this happen with locations. For example, â€Å"I’m going to to the dentist† would be, â€Å"Vado dal dentista†. It’s easier, however, to talk about when you should avoid using articulated prepositions. Here are the most common situations. DON’T use articulated prepositions before: A name, like â€Å"Luca†Names of cities, like â€Å"Boston†Fixed phrases, like â€Å"vacanza da sogno - dream vacation†

How to protect a home from burglars Essay Example | Topics and Well Written Essays - 750 words

How to protect a home from burglars - Essay Example Therefore, adoption of appropriate home management ideals and measures by homeowners is critical to ensure adequate protection of property. This paper gives in-depth analysis of home burglary, its causes, effects and prevention measures. Ideally, burglary practices have been in the increasing end with most authorities stating that its prevalence may be detrimental in the end if not addressed. Therefore, authorities have initiated deliberations towards providing sustainable solution to its effects which threaten to paralyze economic growth and prospects of various nations (Wynn 1). In US, crime prevention council has been put in place to develop sufficient modalities towards offering amicable solution to the problem. Similarly, they are charged with mandate to analyze its root causes and to make potential recommendations with security orientation. Evidently, burglary is a vice, which is caused by several factors requiring sufficient solution towards developing societies with sustainable growth prospects. The practice is economically instigated due to high poverty levels and increased desire to fulfill human obligations. According to Gorman unemployment and low income, capacities have immensely catalyzed burglary practices globally. He asserts that burglary cases have proportionately increased at similar margin compared to unemployment rate. This is equivocally attributable to low economic prospects, which cannot support creation of satisfactory jobs for all currently (Fennelly 13). Consequently, peer pressure also enhances individual’s ability to engage in burglary activities through compromised values. Evidently, most friends have influenced their peers into immoral activities, especially individuals of questionable character who always engage in unfair practices. Imperatively, it is important to note that individuals should adequately analyze and understand character traits